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Hase und Igel
Hase und Igel

NEUTRUM AI Targeter

Now You Can Be Smarter in Advance 

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Best new product or service – content – sales & marketing intelligence solution
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In the Right Place at the Right Time for the Perfect Hit

The Neutrum AI TARGETER shows you – completely without cookies – where, when and with which budget you can optimally place your offers with future customers. And it brings you insights into what your competitors are doing – and with which success. Big Data based on a strong foundation of behavioral data from all important sources – and 100% GDPR compliant. Whether as a pay-as-you-go on-demand to develop strategies, or as a running license in the stream that gives you live best recommendations for your daily marketing decisions, AI TARGETER actively helps you hit the bull’s-eye.
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Adaptability is more important than ever in times of crisis. Instead of just measuring performance, you should uncover what factors are influencing your success – and always keep those in mind to react quickly to changes.

Tobi, development and data science

Your Advantages by using NEUTRUM AI Targeter

  • The most important Big Data sources from the market finally united: Search Analytics, Media Monitoring, Competition and Advertising Analyses – recognize the forest instead of just the trees!
  • Answers your big questions: Which product? Where? When? How much budget?
  • Keeps an eye on your competitors and new market developments with AI.
  • Delivers results very quickly and updates them continuously in streaming mode.
  • Reliable forecasts through AI-supported analysis of the behavior of a large number of market participants.
  • Precisely tailored to your topics & needs, optionally as pay-as-you-go or streamed as a license.

This is What The NEUTRUM AI Targeter Shows You

NEUTRUM AI TARGETER
  • Distribution of demand across freely definable products, topics and regions – including forecast of further development
  • Optimal campaign and targeting periods per product and channel – from seasonal trends to the perfect weekday/time of day combination
  • Evaluation of all online, social and print media per product/topic: reach and response potential, best channels, strongest opinion leaders
  • Website visits of your competitors and their origin according to countries and channels
  • Online advertising spendings of your competitors (standard: SEA, other channels optional)
  • Cost-benefit modeling for the most important advertising channels: at a glance to the optimal budget
  • With the Innovation Monitor plugin AI-supported selection of the most important industry news, innovations or competitive activities incl. Entity analyses (who, what, where – also for details e.g. which battery size, which school type etc.)

Success Stories

büromöbel

The Game Mastered

The well-known company is very strong in office chairs and executive chairs. However, the greatest market growth – with particularly attractive margins – is in the gaming chair submarket. With the options available to the company, it’s not too difficult, in principle, to develop a good offering for gamers.
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. Attack the Competition precisely

Attack the Competition Precisely

To achieve rapid success, a manufacturer of document management systems wants to understand how its competitors operate before entering a new product segment: what strategies they pursue, which channels they are present in, and what budgets they operate with. Hase & Igel helps them attack with the right tools.
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. Attack the Competition precisely

Listening to the Youth

In order to give more space to the interests of young people in media and politics, the foundation uses two applications from Hase & Igel, which use communication in journalistic and social media to determine the optimal media, influencers, occasions and times for positioning on the topic of generational justice.
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Screenshot Data-Driven Comeback

Data-Driven Comeback

A TV furniture manufacturer has fallen into crisis. The restructuring consultancy uses tools from Hase & Igel to identify promising niches in the market based on market and competitor data. With a radical focus on high-potential products and a partial reorientation of customer target groups, the company’s future is secured.
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bmö

Added Value for Members

The event business is an important pillar for member acquisition for associations – and a good source of income. This is also the case for the Federal Association for Materials Management, Purchasing and Logistics in Austria (BMÖ). With Hase & Igel, it proactively determines topic interest and the optimal marketing mix for its events.
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Spezialchemiekonzern

Faster Than the Crisis

For a global chemical company, even minor incidents can trigger widespread public outrage, jeopardizing the company’s value. Hare & Igel is developing a system to detect, evaluate, and proactively respond to the earliest warning signs of a potential crisis through constant monitoring of public communications.
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sanierungsfall gesunde ernährung

Missed the trends?

Continue or stop? This was the question a popular company in the healthy nutrition sector had to ask itself. The lenders used analyses from Hare & Tortoise to evaluate the company’s performance relative to demand and the industry and to assess its prospects. The bottom line: Key trends were missed.
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4.3 WhatzDogs 1

Who Let the Dogs Out?

WhatzDogs wants to make life with dogs less stressful. For the successful market launch of the new app, it is important to find out what issues dog owners are concerned about in which situations, where they go for advice and how and when it is best to reach them. Hase & Igel’s tools show the way for content strategy, channels and timing.
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foerdertechnik-conveyer-belt-5

Market Development with AI

With Hase & Igel’s analysis tools, the industrial company identifies and develops new markets for its product range. Within twelve months, it finds the right countries, industries and use cases, understands the needs and scouts attractive target customers. In this way, we succeeded in growing profitably despite declines in our core segments.
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Screenshot

Electrifying Development

In China, it is one of the big players in the booming electric car market. Now the manufacturer is planning to enter Western markets – with a focus on corporate fleets. For this, the company wants to understand the trends on the customer side: what are the decisive motives of fleet managers to opt for electric cars, which topics, channels and search terms are becoming more important in this context. 
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. Data instead of gut feeling

Data Instead of Gut Feeling

One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent NEUTRUM applications.
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This is How You Can Use NEUTRUM AI Targeter

  • In an initial scoping we set up your topics, products and channels for you.
  • After a short setup time, you will receive your AI TARGETER ready to use: with all data connections already set up and the data imported.
  • Explore the results, filter by product/topic, region, channel, select targets for modeling (e.g. contacts versus clicks).
  • For each analysis you will see explanatory texts and tooltips in the tool to help with interpretation
  • All graphics, analyses and raw data can be exported with 1 click
  • In streaming mode (license instead of pay-as-you-go) the AI TARGETER updates itself automatically in selectable time intervals (from 15 minutes to monthly).
  • In streaming mode you optionally receive alerts about the most important developments.
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AI Targeter
AI Targeter

Use Cases

Competitive Analysis

Know the strengths and weaknesses of competitors:
If you analyze your opponent correctly before the match, you are more likely to win. Thanks to Big Data & AI, you can determine with our solutions

  • strengths and weaknesses of your competitors
  • quantitative (figures, data, facts) and
  • qualitative (perception, position, arguments) aspects
  • with which budgets and through which channels your competitors attract prospects
Use Case in Detail

Targeting

Hit the bull’s eye without cookies:

Personas and socio-demographics are of little use for effective targeting. Our contextual, semantic targeting

  • uses anonymous behavioral data of many people to determine via AI where and when you will encounter the highest interest
  • reduces wastage through channel time optimization
  • gets along without cookies
  • does not collect sensitive data
Use Case in Detail

Positioning & Content Strategy

Using the right topics to achieve the right positioning:

I am only relevant when I address real needs in the right context – and am understood. We show you

  • how your target group perceives the market
  • how their topics are connected and which contexts activate them
  • where your competitive positioning opportunities lie
  • which use cases are in demand with which expectation

Use Case in Detail

Media Planning

On the right channel at the right time:
Communication only works if it is perceived in the right environment. Our combination of big data analytics and AI gives you

  • near-real-time behavioral data from relevant product contexts
  • a neutral evaluation independent of the marketers
  • a cross-channel view with media mix modeling
  • a content channel matrix with the optimal points in time

Use Case in Detail

Crisis Monitoring & Agenda Surfing

Your risk-opportunity radar ensures a quick response:

Avoid shitstorms and seize positioning opportunities earlier.
Our AI helps you

  • manage the information overload in the market
  • identify developments at a very early stage Evaluate, filter and structure information
  • finding out what is exciting (agenda setting) and what can lead to reputational damage
Use Case in Detail

And the Contract? The Costs?

The AI TARGETER is set up by us according to your specifications and then handed over for use in selfservice.

1 Scoping Call

Book your free scoping call HERE including access to a demo instance.

Start with Registration

2 Individual Offer

You will receive an individual offer from us, which is transparent and modular based on the following factors:

  • how many countries/markets
  • how many products/topics
  • which AI TARGETER modules (incl. competition analysis? advertising media analysis? innovation monitor?)
  • single retrieval pay-as-you-go or always up-to-date stream with ongoing license?

3 Setup

If you decide to order based on offer & demo, we will set up your products, markets, competitors and advertising media, connect the data and hand over your personal AI TARGETER after a few days to a maximum of a few weeks (depending on complexity).

4 Training

You receive training for all users via web meeting (documentation and instructions are stored in the system anyway) and start working with the tool. Of course we are always available for questions and support.

5 Change Requests

Do you want special developments or changes during operation? We are happy to implement change requests quickly and according to a very transparent pricing.

Frequently
Asked
Questions

about AI Targeter
  • What kind of data does the Neutrum AI TARGETER use?

    The AI TARGETER combines analyses of search behavior at Google with monitoring of websites, journalistic and social media, data from traffic estimators (which anonymously log users’ surfing behavior), evaluations of digital advertising placements and planning data from advertising booking systems.

  • How up-to-date is the data I get displayed?

    That depends on the data source. Media data, with which we show you at what times you are best on which channels with which topics/products – or where there is important news – can be updated every 15 minutes at the most. Data on competitors’ advertising behavior can be updated from monthly to daily, depending on the level of expansion (= costs). Data on competitors’ website visitors and your customers’ search behavior is available on a monthly basis.

  • Does the Neutrum AI TARGETER also work for B2B markets? Is there enough data there?

    Absolutely. AI TARGETER has been used by B2B companies about as much as B2C companies. From specialty software to fleet solutions and research services to enduser apps, theme parks and upholstered furniture, it has already been able to help companies reach their customers more efficiently. Because we have access to a very broad database by using behavioral data from almost all market participants, there is hardly a market that is too small or too pointed. If we see this risk, we already point it out in the scoping meeting and do a pre-test.

  • Why did I have to manually gather something like this from five different systems so far – why hasn’t someone merged all this different data long ago?

    Well, most of the tools are made by specialists for specialists in the top niches – e.g. the SEO people only think about the SEO people. We take a holistic view of data and marketing. Must have something to do with how we are on it.

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