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Hase und Igel
Hase und Igel

NEUTRUM Location Profiler

Is It All a Question of Location? Here Is the Answer! 

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Beste Business Technology Solution in DACH: Big Data
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The Optimal Location With Just a Few Clicks

Are you looking for a location for your company – for example for your next branch, your logistics center or the recruitment of demanding specialists? Would you like to fairly evaluate the potential of existing locations? With the NEUTRUM Location Profiler, you can make intelligent location decisions at lightning speed. You decide what is important to you and enter which locations are suitable. The AI-supported system collects and analyzes all relevant data for you and provides a clear, differentiated assessment. Super-fast and intuitive, without the need for data science or GIS knowledge. From the population structure and infrastructure to the cost level, from transport connections and crime to local demand and competition: before deciding on a location, the convenient analysis with our award-winning NEUTRUM.AI provides you with clarity.
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Location, Location, Location! The importance of the right location is clear – but the search is complex, as it has to take into account and weigh up many different data sources. We automate this process intelligently.

Fokko, development and data science

Your Advantages by using NEUTRUM Location Profiler

  • Data-driven decision-making through precise location analysis
  • AI-supported analyses transform complex data from countless different sources into clear recommendations.
  • Simple, user-friendly operation requires no expert or programming knowledge.
  • All relevant data and sources are already on board!
  • Can be adapted very flexibly to individual and industry-specific requirements with just a few clicks
  • Also scales excellently for many locations, optionally as a pay-as-you-go or flat-rate license.

This is What The NEUTRUM Location Profiler Shows You

Location Profiler
  • Freely selectable, filterable and weightable location criteria with customizable, convenient presets (e.g. for stores, industrial companies, offices)
  • Differentiated evaluation for any number of locations, individually or in comparison, as a whole or per criterion
  • Development of key metrics (e.g. inflows/outflows, ageing, business tax rates, rental and purchase prices, demand for your products or jobs) over time
  • Precise mapping of catchment areas (e.g. travel time zones and the potential customers and competitors within them)
  • All data and graphics can be exported with 1 click, all analyses 100% explainable

Success Stories

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The Best Place to do Resarch

Our warehouses are also becoming intelligent. A leading conveyor technology manufacturer therefore wants to set up an R&D center. Many factors have to come together to find the right location. Strategy consultancy Advyce & Company collects the necessary data via its partners at HASE & IGEL and identifies the optimal location – quickly and efficiently thanks to big data and AI.
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Dial Neutrum for Success

Vodafone is represented by its local dealers in almost every city – and wants to support them as a brand in the best possible way. With marcapo and HASE & IGEL, the company has found a system that automatically analyzes the locations and delivers the optimal marketing and sales mix.
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This is How You Can Use NEUTRUM Location Profiler

  • You select the preset that makes sense for your search (e.g. “store”) and check how well it already matches your wishes and criteria. Alternatively, you can also define your own search profile from scratch.
  • You are completely free to customize which data and criteria should be included, how important they are to you, and how they should be evaluated in the scoring (e.g. higher criminality can also be a positive factor if you want to open a security service). Use filters (e.g. “only consider age groups 35-65”) to further refine your profile.
  • You enter the locations that come into question and are to be investigated.
  • Save your settings and start the analysis.
  • As soon as the results are available – usually after a few minutes at the latest – you will receive a push notification and can call up the results in the “Results” tab.
  • Explore the results, filter by locations, criteria or e.g. travel time zones. You are supported by automatically generated explanatory texts and tool tips that help with interpretation.
  • All graphics, analyses and data can be exported with 1 click.
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NEUTRUM Location Profiler

Use Cases

Market Analysis

Predict sales, identify opportunities:

Only those who meet the market demand correctly will be successful. With us you know in advance which “camps” there are in the market – and what is important to each of them

  • how many people are interested in your product – with trends & forecast
  • Which use cases and regions have the highest potential
  • how strong the competition is – and who you are up against
  • which “camps” there are in the market – and what is important to each of them
Use Case in Detail

Location Analysis

Use Case in Detail

And the Contract? The Costs?

The Location Profiler functions completely self-service.

1 Scoping Call

Book your free scoping call HERE including access to a demo instance.

Start with Registration

2 Offer

We will send you an offer with standardized pricing based on the number of locations analyzed.

You can choose between pay-as-you-go use and license packages. A flat rate is possible in license mode.

3 Activation

If you decide to place an order based on the offer & demo, we will activate the corresponding scope of use for you and you can get started right away.

4 Training

You receive training for all users via web meeting (documentation and instructions are stored in the system anyway) and start working with the tool. Of course we are always available for questions and support.

5 Change Requests

Do you want special developments or changes during operation? We are happy to implement change requests quickly and according to a very transparent pricing.

Frequently
Asked
Questions

about Location Profiler
  • What data does the Neutrum Location Profiler use?

    The Location Profiler contains data from statistical offices (local, regional, national level), geodatabases and map services, company databases, weather data and Google searches. Further data, e.g. on building structure, soil moisture, vehicle registrations, etc., can be added at any time.

  • How up-to-date is the data that is displayed to me?

    We always use the latest available data and update our databases regularly. API interfaces are requested in real time and the latest available data is available immediately.

  • Does the Neutrum Location Profiler work for B2B or B2C markets?

    Whether B2B or B2C, whether production, logistics, sales, service or recruiting – the Location Profiler always helps you to find the perfect location thanks to the great flexibility of which data you include and how you weight it.

  • I already have a GIS system. What more does the Location Profiler offer me?

    The Location Profiler is much easier to set up and operate. Above all, however, with its many connected, automatically updated databases and live data, it goes far beyond mere geodata – from demographics to infrastructure, from demand to competition. In addition, the Location Profiler provides analysis and evaluation functions for your choice of location from the outset and can be used intuitively in the tool.

  • Why shouldn’t I just buy market research data on the location?

    The Location Profiler gives you the data immediately, according to your individual criteria, up to date (sometimes even live) and including an interactive visualization where you can adjust the filters, the rating and the display at any time. In most cases, it will even be the more favorable solution compared to market research studies.

  • Is the Location Profiler more suitable for finding new locations or also for evaluating existing ones?

    Both, it is particularly useful for comparing two locations (old-new) – e.g. “Is the office that is offered to us more advantageous than the previous one?”, “How does this branch compare to the average of our branches?”

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Location Profiler
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