NEUTRUM
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Hase und Igel
Hase und Igel

Location Analysis

It's Good in the Hood – Find Yours!

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Even the Right Idea Doesn’t Ignite in the Wrong Place.

Choosing the right location is absolutely crucial for companies: Wrong decisions when selecting a location have a massive impact on costs, sales opportunities, and recruiting. However, determining what constitutes a good location is quite complicated: Data and aspects from many different sources play a role, and the criteria depend heavily on your specific case. This is precisely where the combination of Big Data and AI is a real game changer: Focus on what’s important to you in a location – the algorithms take care of the data collection, integration, and analysis.

Location Analysis with NEUTRUM:
What is it?

The two biggest challenges in location analysis: On the one hand, acquiring all the different data – from population structure and tax rates to transport links and competitor density – and sensibly combining it. On the other hand, drawing conclusions from all this data that are truly relevant to your situation. We have solved both for you: with our NEUTRUM Location Profiler. The system comes with all the data you need, sensible presets for typical cases (from retail stores to research centers), and operation that requires neither data scientist nor GIS expert to operate. It gives you full control over how you compare potential locations with the help of AI and which criteria you use. This makes finding the perfect location for your company – or evaluating your existing locations, for example, where you can best host an event, create a new position, or sell the most of your new product – a matter of just a few clicks and a few minutes of work.

NEUTRUM Applications for Location Analysis

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NEUTRUM

Location Profiler

Assess Locations Correctly Instantly

Evaluate and compare locations for your company. Differentiated, reliable, and very easy with the Location Profiler.

  • All relevant factors and data in one tool

  • Intuitive and self-explanatory, with clear map display

  • Delivers reliable results within minutes

  • Gives you full control: You decide what is important to you

What does Location Analysis do for me?

  • Get the optimal conditions for your business.
  • Decide faster and on a better basis where to offer which products, which functions to establish and which positions to create.
  • Realistically assess the strengths and weaknesses of a location – including, for example, costs and sales potential.
  • Align your strategies and expectations with the real local conditions.
Check who’s committing: With a big data and AI-powered location analysis, you have a neutral, clear picture of your current and potential new locations – from point of sale to recruiting, from production to logistics. This way, you can find the best environment for your business quickly and efficiently, with clarity and precision.

Success Stories

high level rack

The Best Place to do Resarch

Our warehouses are also becoming intelligent. A leading conveyor technology manufacturer therefore wants to set up an R&D center. Many factors have to come together to find the right location. Strategy consultancy Advyce & Company collects the necessary data via its partners at HASE & IGEL and identifies the optimal location – quickly and efficiently thanks to big data and AI.
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Portrait of salesman helping to people to buy a new digital device in tech shop

Dial Neutrum for Success

Vodafone is represented by its local dealers in almost every city – and wants to support them as a brand in the best possible way. With marcapo and HASE & IGEL, the company has found a system that automatically analyzes the locations and delivers the optimal marketing and sales mix.
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Location Analysis

à la NEUTRUM – that's how we do it …

  • We bring together all the “worlds” that influence your location quality: from population to infrastructure to cost levels, from labor market to demand to competition, from transport links to climate to soft factors.
  • All of this data and sources are available in the system from the outset, always up to date, or even live.
  • We don’t claim to know the recipe for your perfect location – instead, we provide you with sensible suggestions that you can freely and easily adapt precisely to your needs.
  • You don’t initiate a market research or consulting project, and nothing needs to be developed first – within a few minutes you get your results directly, including automatic explanatory texts and attractive graphics.
  • The ease of use, the speed and the well-scalable pricing allow you to evaluate and compare a large number of locations.
  • Thanks to Explainable AI, you can always understand – and demonstrate to others – how a location recommendation or assessment of local potential was made.

And how do I get my Location Analysis now?

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1 Appointment

Schedule a non-binding appointment now, where we’ll discuss your needs together. This way, we can find the optimal selection (and combination, if necessary) of our tools for you, create a quote, and provide you with a free two-week demo.

2 Setup

Once you give us the go-ahead, we’ll activate your Location Profiler to the desired extent, and you can get started right away. If you need help, our experts will be happy to introduce you to the tool!
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3 Conclude & Analyze

Our solutions support you in drawing conclusions and making decisions based on your analyses. We are also happy to personally assist you as experienced sparring partners and adapt the system to your individual needs – anything is possible, nothing is mandatory.

Frequently
Asked
Questions

  • How does this approach differ from other location analyses?

    You immediately receive in-depth and differentiated analyses based on all location-relevant data (instead of, for example, just geo-data or just market data), tailored to your personal criteria and without the need for any programming or GIS knowledge.

  • What kind of data do you include?

    The Location Profiler includes data from statistical offices (local, regional, and national), geodatabases and map services, corporate databases, weather data, and Google searches. Additional data, such as building structure, soil moisture, vehicle registrations, etc., can be added at any time.

  • How quickly can I expect results?

    The speed of the analysis depends on various factors, including the number of locations analyzed. However, in most cases, you can expect results within a few minutes.

  • What are typical use cases?

    On the one hand, there's the decision for new locations—e.g., opening the next branch, choosing a new franchisee, establishing offices, production facilities, or warehouses. On the other hand, there's the evaluation of existing locations: Where should I locate a new location? Where should I hold an event? What are realistic sales expectations for my product at this location?

  • Do you offer support with implementation and usage?

    Absolutely. We offer comprehensive support and resources to ensure you get the most out of NEUTRUM Location Profiler , including technical assistance with setting up and using the tool.

  • How much does a location analysis cost me?

    That depends on how many locations you want to examine and which package you choose. With the pay-as-you-go model, you pay a three-digit sum per location (which decreases with more locations). If you choose our license model, you receive a (largely) flat rate for your annual fee, meaning that an additional location costs you practically nothing.

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Location Analysis
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