A leading manufacturer of document management systems intends to enter the highly competitive contract management software market with a new solution. To minimize risks and achieve success as quickly as possible, the company wants to understand exactly how its competitors, some of them significantly larger, operate in the market before entering the market: what strategies they pursue, which channels they are present in, and what budgets they operate with. The goal: to attack with a precise fit and with the right marketing and sales tools.
Neutrum AI Targeter collects and evaluates demand for competitors’ solutions and their development. This includes an analysis of the search, click, and media usage behavior of potential customers in relation to these competitors. Furthermore, it precisely analyzes which media—differentiated between “earned” and “paid”—competitors can be found at which events and in which content contexts, how strongly they activate their target groups, and what budgets they allocate. For promising advertising media, scenarios are calculated to determine how efficiency changes depending on the investment and which budgets make sense accordingly, without engaging in unnecessary bidding wars with the competition.
With Neutrum AI Targeter, the software manufacturer gains full transparency into competitors’ strengths, strategies, and success factors even before entering the market. Furthermore, they know exactly which channels are most promising and understand their cost-benefit ratio. This creates a solid foundation for a tailored, highly cost-effective market entry campaign.
German 
