Galenicare, part of a large Swiss healthcare company, had a mission: to take the marketing content they use to support pharmacies across the country to the next level – more accurate, faster, and more relevant. From thousands of possible health topics, the content team wanted to select those that were truly relevant to the target groups at the time of publication as far in advance as possible and prepare them in such a way that they would be perceived as relevant and highly engaging – data-driven and with measurable impact. In short: precisely the topics that were currently being hotly debated among the target groups – and at the perfect time.
To overcome this challenge, Galenicare is turning to NEUTRUM.AI – with the NEUTRUM Topic Navigator and the NEUTRUM Market Check. These tools provide not just data, but real insights. The NEUTRUM Topic Navigator is like a GPS for content strategy: It identifies relevant topics and shows which aspects are particularly important for target groups. The NEUTRUM Market Check shows the development of demand for topics and aspects, identifies trends and seasonal fluctuations, and forecasts future developments. This way, Galenicare knows exactly which topics will gain traction and when.
Thanks to the combination of both NEUTRUM services, Galenicare has taken editorial planning to a new level. They not only identify engaging topics in advance, they also predict when they have the greatest potential. This allows them to produce targeted, attention-grabbing, and resonant content for pharmacies and deliver it at the right time and in the right place. And the best part? With this smarter planning, Galenicare can not only use its resources more efficiently but also save a lot of time thanks to an intelligently automated planning process. Less effort, more impact – that’s how communication works in the 21st century.
German 
