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Hase und Igel
Hase und Igel

NEUTRUM Market Check

Every Entrepreneur has a Boss: The Market. 

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Best Business Technology Solution: Big Data
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Discover Demand, its Distribution and Trends with 1 Click:

Neutrum MARKET CHECK combines search data and AI in such a way that you immediately recognize with which product or topic you will be most successful in which region and at what time. Define your products, categories and regions with just a few clicks and receive an analysis of the interest in the market within seconds with a well-founded forecast.
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If you want to evaluate your results realistically, take demand into account: if I have 10% more inquiries, it makes a difference whether demand in the market has increased by 5% or by 20% during this period!

Jan, founder and managing director

Your Advantages by using NEUTRUM Market Check

  • Direct results with just a few clicks – no waiting & no expert knowledge required
  • Easily compare different countries or regions (e.g. state, county)
  • Easily understand how demand is distributed across products & regions
  • Identify the best Google search terms for SEO, SEA and beyond
  • Only solution with AI-supported forecasts, seasonality and trend analysis
  • Share your markets and analyses with other users and have analyses updated automatically

This is What The NEUTRUM Market Check Shows You

Market Check
  • Distribution of demand across definable products and topics, which can be grouped by category.
  • Distribution of demand across different countries and regions selectable from a selection (e.g. federal state; individual locations optional) – absolute and by population size.
  • Development over the years including statistical analysis (e.g. average monthly change)
  • AI-supported analysis of seasonality (seasonal fluctuations) and trend, on this basis sound forecast with machine learning algorithms (very high model quality)
  • Average competitive strength and advertising costs (basis: Google Ads, other advertising media optional)
  • Analysis of the search terms behind the topics according to volume, trend, competition and costs

Success Stories

Screenshot Data-Driven Comeback

Data-Driven Comeback

A TV furniture manufacturer has fallen into crisis. The restructuring consultancy uses tools from Hase & Igel to identify promising niches in the market based on market and competitor data. With a radical focus on high-potential products and a partial reorientation of customer target groups, the company’s future is secured.
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bmö

Added Value for Members

The event business is an important pillar for member acquisition for associations – and a good source of income. This is also the case for the Federal Association for Materials Management, Purchasing and Logistics in Austria (BMÖ). With Hase & Igel, it proactively determines topic interest and the optimal marketing mix for its events.
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sanierungsfall gesunde ernährung

Missed the trends?

Continue or stop? This was the question a popular company in the healthy nutrition sector had to ask itself. The lenders used analyses from Hare & Tortoise to evaluate the company’s performance relative to demand and the industry and to assess its prospects. The bottom line: Key trends were missed.
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success-story-sofas-for-tomorrow-domo-8

Sofas for Tomorrow

As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand develops per design, colors and equipment per sales location.
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foerdertechnik-conveyer-belt-5

Market Development with AI

With Hase & Igel’s analysis tools, the industrial company identifies and develops new markets for its product range. Within twelve months, it finds the right countries, industries and use cases, understands the needs and scouts attractive target customers. In this way, we succeeded in growing profitably despite declines in our core segments.
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This is How You Can Use NEUTRUM Market Check

  • Enter which products or topics you would like to analyze: for this purpose, you can classify up to 10,000 search terms (e.g. VW e-Up, smart EQ, Renault Zoe) in up to 10,000 categories (e.g. affordable electric cars) of your choice
  • Click on “Start MARKET CHECK” – after a few seconds you will receive the results
  • Define which regions from which countries you would like to include in the analysis by clicking on the maps or using the dropdown menu
  • Look at the results, compare time periods, products and regions.
  • For each analysis you will see explanatory texts and tooltips in the tool to help with interpretation
  • All graphics, analyses and raw data can be exported with 1 click
  • Analyses can be shared with other users (e.g. colleagues) and repeated automatically (e.g. monthly)
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Market Check
Market Check

Use Cases

Market Analysis

Predict sales, identify opportunities:

Only those who meet the market demand correctly will be successful. With us you know in advance which “camps” there are in the market – and what is important to each of them

  • how many people are interested in your product – with trends & forecast
  • Which use cases and regions have the highest potential
  • how strong the competition is – and who you are up against
  • which “camps” there are in the market – and what is important to each of them
Use Case in Detail

Trend Analysis

Identify trends early, seize opportunities:

If you want to actively shape the future, you have to recognize developments early on. Trend analyses with our solutions show you

  • the patterns and trends behind market activity
  • what changes on the demand and supply side
  • how the information behavior of your customers evolves
  • which developments offer you opportunities for innovation

Use Case in Detail

And the Contract? The Costs?

The Market Check works completely in self-service:

1 Registration

  • Register here and get a 2 week trial with 10 free credits and access to the data & analytics from our big demand monitor.
  • Choose which credit package you want to buy and pay via PayPal or credit card.
  • Get started – and decide for yourself if and when you want to buy more credits. You can decide at any time for an automatic recharge. You have no contract obligation and can delete your account at any time.
Start with Registration

2 Pricing

The MARKET CHECK has a clear, transparent pricing, which is based on the calculation effort:

  • Per region and per category, the query costs 1 credit, regardless of the number of keywords.
  • Example: Demand in DACH for electric cars (all models in one category) – 3 credits (3 countries * 1 category). Demand in D by federal states for electric cars per brand (i.e. each brand 1 category) – 512 credits (16 regions * 32 brands).

3 Credits

Our credit packages:

  • S: 500 Credits – 90 Euros
  • M: 1000 Credits – 150 Euros
  • L: 5000 Credits – 500 Euros
  • XL: 10000 Credits – 700 Euros

Acquired credits remain valid for 6 months. If you delete your account, we can not refund unused credits.

Once you have performed an analysis, you can call it up again as often as you like for 1 month without credits being deducted.

Frequently
Asked
Questions

about Market Check
  • How up-to-date is the data I get displayed?

    We always pull the latest data for your request. In the standard variant, if you do not connect any other/own data sources (talk to us if you want this), this is search data from Google Ads. Google updates this data once a month. By the way, you can set a stream in your MARKET CHECK – so that your analyses are automatically updated as soon as there is new data.

  • Does Neutrum MARKET CHECK also work for B2B markets?

    Absolutely. In fact, the typical search queries of professional buyers, engineers or craftsmen are often easier to delineate than the thousand reasons to look for a popular sports shoe. From niche industrial suppliers to global entertainment giants, the MARKET CHECK has already proven its worth.

  • What kind of data does Neutrum MARKET CHECK use?

    By default, the data from Google Ads. There, all Google search queries are stored according to place and time – with their real values, not just a trend index.
    Optionally, however, MARKET CHECK can process all data that is available as a time series – e.g. from your media monitoring, CRM or ERP system, call center, financial accounting, etc.; many of our customers therefore also use it to make forecasts from their incoming orders, for example. You want more data sources? Talk to us!

  • How do I know if I am entering the right terms to define my products?

    With a maximum of 10,000 terms, you can “shoot” a little wider and enter all the synonyms that come to mind – or even a more obscure competitor brand. But we are happy to support you in finding the best terms: with our free “indicator system” tool, which shows you useful terms for products/topics of your choice that you can include. And, if you wish, with (paid) advice.

  • Why can’t I find my favorite country / region / city in the MARKET CHECK?

    No need to worry. We can set up pretty much any country and place in Marktcheck. The countries and regions that are stored are quality-assured by us (e.g. exact, verified assignment of Google location IDs to a region) and stored with population figures. If you want us to add more countries, regions or individual locations to your MARKET CHECK, we will have to charge you for some customization. But this is neither mega expensive, nor does it take long until you find your favorite place in your favorite tool! 🙂 Just talk to us!

  • Why can you actually show all these analyses in MARKET CHECK? Why don’t I get them in every tool?

    Hmmm… we don’t invent the data. We’re just extremely good at getting the most out of it. Must have something to do with the way we are.

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