Anyone wanting an image or product film either finds a suitable production company themselves or commissions an existing creative agency, which offers everything from concept to project management under one roof. Large players in the market, in particular, have a lead agency that then decides which production company to award the contract to. To continue growing as a production company, it is therefore important to establish yourself as a partner of the lead agencies in addition to your direct client relationships.
The B2B Customer Finder uses AI to analyze the success drivers of existing customers. The key question is: What makes top customers? Based on these digital twins, many other companies with similar profiles are identified. This automatically determines which agencies these companies work with and how affinity these agencies have for film productions and potential collaboration with a film production company. Those that produce films in-house are “blacklisted.” And for those that demonstrate high potential, information about the company and relevant contacts is automatically retrieved.
The identified target customers, pre-qualified by AI, provide the perfect platform for customer acquisition via LinkedIn, telephone, and mail. This allows for efficient growth of business with large accounts. The identified customer value drivers also help with prioritizing inquiries and existing customers.
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