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Hase und Igel
Hase und Igel

Crisis Monitoring & Agenda Surfing

Whoever Ticks First, Wins

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Relevante Medienbeiträge

Clearly You Want to Set The Agenda Instead of Just Reacting

But there are situations where speed of reaction is everything. For better or for worse: the proverbial glass falling from the table – only those who see it tipping can catch it. And the perfect pass – only those who recognize the pass can catch it. That’s exactly why we have crisis monitoring (for the bad) and agenda surfing (for the good). Our AI is there to keep watch for you, so you can focus on the situations where reaction is really everything, instead of drowning in information overload.

Crisis Monitoring & Agenda Surfing with NEUTRUM:
What is it?

Opportunities and risks hardly ever come out of nowhere. They announce themselves – to those who have sufficiently fine ears. But the market is noisy, chaotic and full of garbage: if you listen to every contribution in every channel all day long, you will quickly get tinnitus and wear yourself out jumping over every little stick. This is where we come in: Our AI listens for you, evaluates the information and filters out what is not relevant in the end. It structures what could be exciting for you: what it is about, who is involved, where does it take place, etc.; so it becomes quieter around you and you can focus your attention on what is probably worthwhile: in crisis monitoring, the topics that could really hurt you if they continue to build up; in agenda surfing, the topics to which you can contribute really well.

NEUTRUM Applications for Crisis Monitoring & Agenda Surfing

Traffic und Werbung im Wettbewerb
NEUTRUM

AI Targeter

In the Right Place at the Right Time

On which channel and when do I optimally address my customers? And where is the competition? Discover it with the AI TARGETER:

  • Best Sales & Marketing Intelligence Tool (Stevie Awards 2022).

  • Contextual & Semantic Targeting without Cookies

  • The right content on the right channel at the right time

  • Including competitor & advertiser analysis

NEUTRUM EVO OPTIMIZER
NEUTRUM

EVO Optimizer

Control Instead of Just Measuring

How well are my products, channels & campaigns performing? Am I using my budgets correctly? The EVO Optimizer reveals it:

  • Best Business Technology Solution for Marketing (Stevie Awards 2022 and 2023)

  • Evaluate success for all channels and entire funnel

  • Real-time benchmarking against demand, competition & environment

  • AI recommendations on budget, channel mix & optimization opportunities

What does Crisis Monitoring & Agenda Surfing do for me?

  • Monitor developments that could be important for you on an ongoing and international basis.
  • Protect your brand and company value by reacting quickly to potential crises.
  • Increase your impact by consistently using positioning opportunities in discourse.
  • Gain time and efficiency by no longer having to check all signals yourself – but only the “hot” ones.
The AI as a “servant spirit” – hardly anywhere is this as effective as here: every message that you do not have to read and evaluate yourself, gives you the air to respond to the really important occasions in a concentrated and confident manner.

Success Stories

. Attack the Competition precisely

Listening to the Youth

In order to give more space to the interests of young people in media and politics, the foundation uses two applications from Hase & Igel, which use communication in journalistic and social media to determine the optimal media, influencers, occasions and times for positioning on the topic of generational justice.
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Spezialchemiekonzern

Faster Than the Crisis

For a global chemical company, even minor incidents can trigger widespread public outrage, jeopardizing the company’s value. Hare & Igel is developing a system to detect, evaluate, and proactively respond to the earliest warning signs of a potential crisis through constant monitoring of public communications.
Read this Story
. Data instead of gut feeling

Data Instead of Gut Feeling

One of the core tasks of an association is to be a concise voice for its members in public. In order to identify the really relevant topics faster and more precisely, to recognize positioning opportunities earlier and to increase campaign capability, AIKA uses data-driven, intelligent NEUTRUM applications.
Read this Story

Crisis Monitoring & Agenda Surfing

à la NEUTRUM – that's how we do it …

  • In a structured interview process, we work with you and your relevant colleagues to find out what makes a topic really relevant to you. Of course, we also use data from existing analyses and systems (e.g. media monitoring).
  • We connect your existing monitoring systems with our system or – if you don’t have anything in this respect yet – set up an integrated monitoring.
  • Our algorithms learn from the found articles on the basis of the developed criteria to separate the important from the unimportant and to extract the information that you really need. We and you give them feedback in the initial phase.
  • More and more the system optimizes itself, you get less and less “noise” and more and more accurate ratings.

And how do I get my Crisis Monitoring & Agenda Surfing now?

Innovation Monitor

1 Appointment

Get a non-binding appointment right now, where we can discuss your request together. This way we can find the optimal configuration of our solutions for you and create an offer.

2 Setup

If you give us the go-ahead, we will set up your solution and either provide you with the software with which you can carry out the analyses yourself, or deliver the collected and analyzed data to you in the software.
Traffic und Werbung im Wettbewerb
Innovation Monitor gefundene Beiträge

3 Conclude & Analyze

Our solutions support you in drawing conclusions and decisions from the analyses. We are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.

Frequently
Asked
Questions

  • What is the difference between your solution and my media monitoring?

    In one sentence: precisely evaluate and classify instead of just finding.
    Our applications do not MAKE media monitoring, but they USE data from media monitoring and other data collection to evaluate the AI-supported. So if you already have a monitoring tool in use, you can easily connect it to our system. If not, we’ll be happy to set you up with one of several leading monitoring providers.
    The crucial difference is that media monitoring provides you with all articles from the market in which selected terms or combinations of terms occur. This is a rather blunt sword, where you get a lot of useless noise in addition to valuable information. Moreover, media monitoring only provides you with standard information about the articles found, such as the author and the approximate reach.
    Our AI, on the other hand, uses our own “best solution for content analysis” (German Stevie Awards 2022) award-winning algorithms for language and context understanding to not only match words, but to understand meaning. On the one hand, this enables it to separate the important from the unimportant much more finely. On the other hand, it also gains a better understanding of the information units in a text and can search more precisely for the things that are important to you: e.g. if you only want to know about batteries if they have between 50 and 100 kWh – or about a school only if it is close to your work.
    Discover the possibilities during a non-binding initial consultation.

  • How do I use your system – do I need to change my existing systems or install new software?

    Our solutions work entirely in the cloud. You don’t have to install anything or make any IT introductions. You don’t have to change anything in your existing systems either: Our tool only requires automatic exports from – or read access to – monitoring systems you already have, and possibly an API connection to existing reporting or alerting systems, if you want to use your existing solutions instead of our tools.

  • Are crisis monitoring and agenda surfing a consulting project with you or can I do it myself with your tools?

    You can definitely do it yourself with our tools – that’s what they are for 🙂
    But the optimal setup depends on what you want to find out and in what depth and breadth. We will work it out together in a free initial consultation.
    Then you can decide for yourself whether we only provide you with the tools and you start the analyses yourself (Software as a Service), or whether we collect the data for you with the tools and hand them over to you with the results (Data as a Service).
    Of course you can also get inspired by the case studies on this page and directly order the tools you are most interested in – we do not impose our consulting on you 🙂
    However, one thing we always do together initially is to define your relevance criteria and initially train the algorithms (by giving them feedback on their scores). After all, these are fundamental points for everything that comes after – so these decisions should be made consciously and reflected together.

  • What does crisis monitoring cost me?

    Oh dear, there it is – the question of all questions. And you already guessed the answer: It depends. It’s a stupid answer, we know. But that’s the way it is. In principle, however, you should assume a five-digit sum in any case. The drivers for costs are:

    • How many topics do you want to capture and how finely?

    • How many languages should be considered?

    • How many different roles/decision makers do you want each to have their own views?

    • How much support do you want for the ongoing analyses?

    These are the questions we will clarify with you in a free initial consultation. Arrange it now!

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Crisis Monitoring & Agenda Surfing
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