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Hase und Igel
Hase und Igel

Lead Generation

Finding Smarter B2B Customers, Suppliers, and M&A Candidates.

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B2B Client Finder

You Can’t Get Something From Nothing.

This is especially true for business relationships. Good customers, the right suppliers or optimal additions to one’s own portfolio are rarely found by chance. That’s why lead scouting and lead generation deal with how to bring together what belongs together. In our case, that means letting AI identify the patterns that make a company the optimal lead based on all available data – and then going hunting with laser sights.

Lead Generation with NEUTRUM:
What is it?

Lead generation consists of two steps: The first step is to find out what makes a really good customer, supplier or takeover candidate for you. To find out, our AI analyzes your data and recognizes the patterns. In this way, it creates a digital twin of your target company – like the profile you are looking for on a dating platform. The second step of lead generation is the fishing expedition: this target profile is used to identify the companies in the market that match it as closely as possible. This is where our solutions benefit from Hase & Igel’s Big Data approach: instead of just scanning company databases, the algorithms collect a lot of additional information on the companies in question, showing you exactly what a company does and how well it stands in its market. This gives you a prioritized list of companies that are worth approaching.

NEUTRUM Applications for Lead Generation

B2B Client Finder
NEUTRUM

B2B Client Finder

What makes a customer the best customer? And where can I find more of them? The B2B CLIENT FINDER is your dating coach for companies:

  • Find optimal leads with digital twin

  • Determines the drivers for customer value and closing rate

  • Automatically finds the B2B target customers that match them

  • Delivers an evaluated lead list without buying from address marketers

What does Lead Generation do for me?

  • Understand which customers / suppliers / partners really fit to your company
  • Find the companies in the market that most closely match this profile
  • Get a clear prioritization of these candidates based on objective data thanks to Big Data
  • Save a lot of time in research and approach and increase your sales success
Acquisition doesn’t have to be frustrating: with an AI-supported Big Data approach, you focus on class instead of mass in lead generation and concentrate on the right companies instead of wasting a lot of time with card bodies, C-candidates and rejections.

Success Stories

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A Perfect Opportunity for Sales

To be successful as a film production company, you also need to establish yourself as a partner to the lead agencies. With the Hase & Igel system, the AI-supported success drivers of existing clients are analyzed and digital twins are created, which serve as the basis for identifying potential new clients – a perfect tool for sales.
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Leads for the Specialist

From high-rise buildings to tunnels – no complex construction project is carried out anymore without special software that performs the necessary calculations, e.g. for the required wall thickness or efficient drainage. Our customer has been an established player in the market for years and is known to all major companies in the industry.
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Market Development with AI

With Hase & Igel’s analysis tools, the industrial company identifies and develops new markets for its product range. Within twelve months, it finds the right countries, industries and use cases, understands the needs and scouts attractive target customers. In this way, we succeeded in growing profitably despite declines in our core segments.
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Lead Generation

à la NEUTRUM – that's how we do it …

  • We don’t just search and market address lists, but determine what really makes a company a top candidate for you and then use a digital twin to find the companies that best match that.
  • Our AI creates the digital twin using data from your CRM system, supplemented by company databases if necessary (e.g. if you don’t know the size of your customer’s company).
  • The search for matching companies runs through various large company databases as well as through the search result lists of matching Google searches.
  • The evaluation of these potential leads is based on many Big Data sources – for example, website visits, advertising budgets, job ads and reviews.
  • We can be very specific about your needs – as our AI also specializes in analyzing qualitative data, this can include content issues such as “companies should have something to contribute on the topic of ESG”

And how do I get my Lead Generation now?

B2B Client Finder

1 Appointment

Get a non-binding appointment right now, where we can discuss your concerns together. This way we will find the optimal configuration of our system for you and can create a quote.

2 Setup

If you give us the go-ahead, we will set up your solution and either provide you with the software that you can use to perform the analyses yourself, or deliver the collected and analyzed data to you in the software.

3 Conclude & Analyze

Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.

Frequently
Asked
Questions

  • What if I don’t have my own data yet?

    One thing is clear: If you already have customers, we can find the right leads much more precisely based on your experience. But if you’re completely new to the market, there are still options. On the one hand, you can specify criteria yourself that our algorithms can use to search. On the other hand, we can find out who is a customer of other players in the market and what makes these companies different. Either way, you are guaranteed to get something better than the usual address lists of companies that are somehow in the right industry. Just contact us and we will show you the possibilities!

  • Companies don’t voluntarily give away their data – how are you going to get hold of it?

    Oh yes, they do – usually without even realizing it. Companies that move in the market leave data behind like footprints with every step they take. Customers have heard about them and Google them. Customers, employees, journalists write about them in media, to which prospective customers in turn respond. Advertising and job ads they place are public anyway and budgets are calculable. Offers in e-commerce are public and where there are sales ranks, inventories or similar, sales are also at least roughly traceable. And of course, companies have to submit balance sheets. And so on and so forth. The data is always there – it’s just a matter of finding all these different tracks and bringing them together to see the patterns in them and to see the forest instead of just the trees.

  • Does lead scouting work with your solutions in all markets?

    In principle, yes. There are countries where less data on companies is available – for example, because companies don’t have to publish reports. But with what is available, we can work practically everywhere.

  • Is Lead Scouting a consulting project for you or can I do it myself with your tools?

    You can definitely do it yourself with our tools – that’s what they are for 🙂
    The right tool selection, the right combination and the optimal setup depend on what you want to find out and in what depth and breadth. We will work it out together in a free initial consultation.
    Then you can decide for yourself whether we only provide you with the tools and you start the analyses yourself (Software as a Service), or whether we collect the data for you with the tools and hand them over to you with the results (Data as a Service).
    Of course you can also get inspired by the case studies on this page and directly order the tools you are most interested in – we don’t impose our consulting on you 🙂
    However, one thing we do together initially is the development of a digital twin from your CRM data. If you want to take this – very useful – step, it is always an upstream data/consulting project.

  • What does Lead Scouting cost?

    Oh dear, there it is – the question of all questions. And you already guessed the answer: It depends. It’s a stupid answer, we know. But that’s the way it is. Basically, it can be anything from a low four-digit to a medium five-digit number. The drivers for costs are:

    • How far do you want to differentiate analysis and scouting by different products and target groups? 

    • How many countries or regions should be analyzed separately?

    • How deep do you want to zoom in? Do you only need the numbers, data, facts – or do you also want to analyze in more detail what e.g. customers criticize most about the companies found?

    • Do you operate the tools yourself, or should we do it for you and upload the results directly?

    These are the questions we will clarify with you in a free initial consultation. Arrange it now!

  • Can I also do this for private customers?

    Quite clearly: no. Corresponding profiling and data collection is taboo for private individuals as a result of the GDPR. And that’s a good thing. We don’t want to live in a surveillance state. Companies, on the other hand, have no personal rights, so they can be screened much more precisely. If you want to target private individuals, take a look at our solutions for AI-supported targeting!

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Lead Generation
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