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Hase und Igel
Hase und Igel

Market Analysis

Hi Market, What's Going on?

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Market Check Screenshot

The Most Sophisticated Product Flops if it Doesn't Meet Demand.

Or if it is launched at the wrong time and in the wrong place. With a market analysis à la NEUTRUM, this won’t happen to you: based on a very broad database, our algorithms evaluate the market potential, recognize typical patterns and give a market forecast for the further course.

Market Analysis with NEUTRUM:
What is it?

A market analysis includes a determination of demand as well as a competitive analysis. For this purpose, our algorithms draw on all publicly available behavioral data of customers (whether private consumers or companies) as well as those of competitors. Supply and demand are spatially mapped for each region and their development over time is analyzed. In doing so, we can precisely identify patterns, how many people are receptive to which product, when and how this develops. You also understand what customers are particularly concerned about in product- and sales-related contexts and how intense the competition is.

NEUTRUM Applications for Market Analysis

Marktcheck
NEUTRUM

Market Check

What is the demand for my products? What is the trend and how does it differ regionally? The MARKET CHECK shows it quickly and easily.

  • Measure and forecast demand accurately

  • Shows when and in which region the potential is best

  • Provides AI-powered trend analysis and forecasting

  • Reveals the best keywords, products, etc.

B2B Client Finder
NEUTRUM

B2B Client Finder

What makes a customer the best customer? And where can I find more of them? The B2B CLIENT FINDER is your dating coach for companies:

  • Find optimal leads with digital twin

  • Determines the drivers for customer value and closing rate

  • Automatically finds the B2B target customers that match them

  • Delivers an evaluated lead list without buying from address marketers

location profiler EN screenshot
NEUTRUM

Location Profiler

Assess Locations Correctly Instantly

Evaluate and compare locations for your company. Differentiated, reliable, and very easy with the Location Profiler.

  • All relevant factors and data in one tool

  • Intuitive and self-explanatory, with clear map display

  • Delivers reliable results within minutes

  • Gives you full control: You decide what is important to you

Themennavigator
NEUTRUM

Topic Navigator

How does my target group see the topic? Which camps exist in the market? The TOPIC NAVIGATOR shows you the way to the best positioning:

  • Best Content Analytics Tool (Stevie Awards 2022 and 2023)

  • Your map of what the market is really interested in – and in which context

  • Reveals what activates and emotionalizes

  • Shows how brands and people are positioned

What does Market Analysis do for me?

  • Find out how many people are interested in a product/topic – and how this demand is developing.
  • Find out how strong the competition is – and who you are dealing with.
  • Discover the use cases, industries and regions with the highest potential.
  • Identify aspects that are important to your (target) customers and will become more important.
Trial and error is expensive… and yesterday’s news: With a Big Data based market analysis, you can estimate the potential for your product or topic before you even have it on the launch pad.

Success Stories

Screenshot Data-Driven Comeback

Data-Driven Comeback

A TV furniture manufacturer has fallen into crisis. The restructuring consultancy uses tools from Hase & Igel to identify promising niches in the market based on market and competitor data. With a radical focus on high-potential products and a partial reorientation of customer target groups, the company’s future is secured.
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bmö

Added Value for Members

The event business is an important pillar for member acquisition for associations – and a good source of income. This is also the case for the Federal Association for Materials Management, Purchasing and Logistics in Austria (BMÖ). With Hase & Igel, it proactively determines topic interest and the optimal marketing mix for its events.
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sanierungsfall gesunde ernährung

Missed the trends?

Continue or stop? This was the question a popular company in the healthy nutrition sector had to ask itself. The lenders used analyses from Hare & Tortoise to evaluate the company’s performance relative to demand and the industry and to assess its prospects. The bottom line: Key trends were missed.
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Portrait of salesman helping to people to buy a new digital device in tech shop

Dial Neutrum for Success

Vodafone is represented by its local dealers in almost every city – and wants to support them as a brand in the best possible way. With marcapo and HASE & IGEL, the company has found a system that automatically analyzes the locations and delivers the optimal marketing and sales mix.
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success-story-sofas-for-tomorrow-domo-8

Sofas for Tomorrow

As an upholstered furniture manufacturer with its own production in Europe, it is particularly important for DOMO to know as far in advance as possible what customers will buy. With the applications of Hase & Igel, the company recognizes which trends are relevant and how the demand develops per design, colors and equipment per sales location.
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foerdertechnik-conveyer-belt-5

Market Development with AI

With Hase & Igel’s analysis tools, the industrial company identifies and develops new markets for its product range. Within twelve months, it finds the right countries, industries and use cases, understands the needs and scouts attractive target customers. In this way, we succeeded in growing profitably despite declines in our core segments.
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Market Analysis

à la NEUTRUM – that's how we do it …

  • Instead of interviewing experts or cramming financial statements, we use many different sources to measure buyer demand in the market and the competitive strength of sellers.
  • The “data pots” we tap into include, for example, searches, media articles (incl. social), websites, advertisements placed and job ads, company databases, user flows on the web – but also structural data, e.g. on population and purchasing power, which help to fairly compare the results.
  • Because we study actual behavior, we make transparent what people really demand and where the competition is really fierce. That’s often something different from what people say in surveys.
  • Because we map almost all actions in many digital channels, we can draw from a very broad database. So even analyses for niche products or regional markets are no problem.
  • We measure the development over time and also look far into the past. And we examine correlations. In this way, we not only show the status quo here and now, but also make reliable forecasts.

And how do I get my Market Analysis now?

1 Appointment

Get a non-binding appointment right now, where we can discuss your concerns together. This way we will find the optimal selection (and if necessary) combination of our tools for you and can create an offer.

2 Setup

If you give us the go-ahead, we will set up your solution and either provide you with the software that you can use to perform the analyses yourself, or deliver the collected and analyzed data to you in the software.

3 Conclude & Analyize

Our solutions support you in drawing conclusions and decisions from the analyses. But we are also available to you personally as experienced sparring partners – everything is possible, nothing is mandatory.

Frequently
Asked
Questions

  • How can you measure demand and predict sales? Isn’t that just a numbers game?

    Not at all! Because we don’t just collect any numbers. Our tools are designed to draw on and evaluate precisely the data that are meaningful in a sales context – in other words, that indicate that someone really wants to buy something.
    To take a simple example: If someone searches “Coca-Cola,” there could be a thousand reasons. If someone searches “Coca Cola price comparison”, I know that they probably want to buy some.
    We regularly check how well the sources that are connected by default to our solutions predict actual sales – ensuring that our forecasting models are scientifically validated.
    But if you want to be absolutely sure, we also feed the tools with sales data from you and your competitors and let our model finder engine determine which data and sources are best for predicting exactly those sales. Let’s talk about it!

  • Is the market analysis with you a consulting project or can I do it myself with your tools?

    You can definitely do it yourself with our tools – that’s what they are for 🙂
    The right tool selection, the right combination and the optimal setup depend on what you want to find out and in what depth and breadth. We will find out together in a free initial consultation.
    Then you can decide for yourself whether we only provide you with the tools and you start the analyses yourself (Software as a Service), or whether we collect the data for you with the tools and hand them over to you with the results (Data as a Service).
    Of course you can also get inspired by the case studies on this page and directly order the tools you are most interested in – we don’t impose our consulting on you 🙂

  • How big does my market have to be to be able to carry out a market analysis in a meaningful way – and does it also work for B2B?

    B2B is not a problem at all. On the contrary: more than half of our customers in the field of market analysis are industrial companies with corporate business! This may well be in pointed niches – even so pointed that they could no longer be worked with conventional market research methods.
    However, the market must have a certain size. Spatially, we can zoom in to villages, and in terms of content, we can zoom in to the most obscure products – but if not even 50 people a month in the relevant market are interested in the products, it becomes difficult to identify patterns and trends. And if hardly anyone is talking about a topic or product, and even competitors are staying out of advertising and PR, it’s hard to identify camps and use cases.
    If you fear that your market is too pointed or too narrow, just contact us and we’ll check before a possible assignment!

  • What does a market analysis cost?

    Oh dear, there it is – the question of all questions. And you already guessed the answer: It depends. It’s a stupid answer, we know. But that’s the way it is. Basically, it can be anything from a low three-digit to a medium five-digit number. The drivers for costs are:

    • How many products in how many categories do you want/need to look at?

    • How many countries or regions should be analyzed separately?

    • How many countries or regions should be analyzed separately?

    • How deep do you want to zoom in? Is a number and forecast of demand enough for you, or do you also want to understand what is important to customers? How closely do you want to scrutinize competitors – or find out more about target customer businesses?

    • Do you operate the tools yourself, or should we do it for you and upload the results directly?

    These are the questions we will clarify with you in a free initial consultation. Arrange it now!

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