Your Analytic AI Platform
for superior Decisions
in Marketing & Sales.
Honestly Helpful.
Big Data & AI since 2018
175
Clients
In 7
Countries
16 International Awards
Neutrum
helps you discover and optimize
Market success with more speed & precision
NEUTRUM brings together all relevant data from your company & the market, reveals the dynamics and success drivers and shows you what’s next and where to go. 100% automated. 100% explainable. AI you can truly rely on.
Come as you are – with NEUTRUM you don’t need to be a data science & code wizard to get a clear picture and make optimal decisions.
Neutrum
Market Check
Find out what the market is looking for and reliably predict demand – with 6 clicks and in a matter of seconds. Choose the products, services or topics you want to analyze and define your region. Confirm – and get the results right back. No hassle, no wait.
Our Explainable AI algorithms analyze customer behavior, reveal the trends and make forecasts – fully geo-localized down to individual villages. Full Google Search data and population statistics are at your fingertips, other data sources (e.g. eCommerce, Media Monitoring, CRM, ERP) can be connected optionally.
Ø 99% prediction model quality
- Instant market research – no setup, no wait, no special skills required
- Built-in NEUTRUM Indicator System helps you define your market very intuitively
- Super-transparent pricing with flexible credit system
Feature preview
Neutrum
Location Profiler
Identify the perfect location for your business – and evaluate current locations – with just a few clicks. In a super-intuitive interface, you set the criteria for a great spot and select which locations you want to check. Then you hit “go” and send the algorithms to work. Simple as that.
All the data is already connected – local demand and competition, population and industry statistics, cost and climate, infrastructure and various soft factors. You just lean back and get the results within a couple of minutes.
> 98% Cost Savings for 500 analyses
- No setup necessary – start right away with loads of data already connected
- Presets offered for most use cases, but you can also define your 100% own criteria
- Very transparent pricing from pay-as-you-go to amazing packages for heavy users
Feature preview
Neutrum
AI Targeter
The shortest route to a winning marketing strategy – with no own data required! Understand which products & services to advertise at which times and in which channels. Find the perfect channels and influencers. And keep tabs on your competitors. All in one intuitive solution.
The AI Targeter automatically integrates 3rd party data from search analytics, media monitoring, web scraping, ad tracking and competitive intelligence in one neat interface, revealing the big picture – and using AI predictions to reveal the sweet spots.
min. 5 different systems replaced by 1
- One big picture in one place with one contract instead of 5-10 different tools
- Helps you find the right strategy fast & efficient even when you don’t have lots of own data to build on
- Pay-per-use or learn continuously, with simple & transparent pricing
Feature preview
Neutrum
Topic Navigator
Discover what makes you relevant in your market: The Topic Navigator automatically delivers you an interactive “mental map” of your stakeholders – how they perceive a topic or product, in which context(s) it matters to them, what they association with it and where they place you and your competitors.
Our Language Model analyzes all natural language content of the chosen sources – e.g. social listening, media monitoring, reviews or customer service calls – and computes your audiences’ true mind map: Not just what they are talking about, but when and how it becomes a topic and which things matter to different “camps”.
> 90% faster than representative surveys
- Fully automated qualitative market research with great time and cost savings
- High reliability: no sampling & recruiting problems, no distortion as natural communication “in the wild” is analyzed
- Super-simple pay-as-you go fixed pricing
Feature preview
Neutrum
B2B Client Finder
Let the algorithms find your best future clients. You just define what you are looking for in a client (or connect your CRM to let the AI find the best properties for customer value), determine the area you want to take on – and press “start”. Grab a beer or watch the algorithms at work. Get a push notification when the results are ready. Enjoy.
The B2B Client Finder gives you amazing scouting opportunities – from databases to web crawling to finding the right companies through the jobs they offer or the ads they run. And it pre-qualifies and rates leads according to what’s important to you – from suppliers fulfilling a special industry norm to clients who advertise company daycare.
99.99% less data cost than typical company databases
- Automatically build your own lead database in real-time, tailored to your needs
- Enrich the data in your CRM to better understand your clients, and x-ray competitors
- Self-service with perfect cost control and deliciously low prices per company analyzed
Feature preview
Neutrum
EVO Optimizer
Manage and optimize your marketing mix for maximum ROI: All touchpoints and campaigns in one place, with realistic benchmarks along the whole funnel, ROAS attribution and automatic recommendations for your budget, media mix, content-channel-fit and timing.
EVO ends the war of silos by connecting all your channels (owned, earned, paid), systems (advertising, analytics, CRM, ERP) and reports (from agencies, field staff, surveys) to one single AI-system. Enriching it with data from the market & environment, EVO gives you a realistic assessment of marketing performance and the factors affecting it – from the bird’s view down to the individual campaign. And by revealing the best media mix, budget and timing it helps you to increase your success every day.
Ø 25% more ROI within 1 year
- Finally, a true 360° view: omnichannel, full-funnel and including data on demand, competition and market environment.
- Benchmarks, forecasts and recommendations instead of mere dashboards.
- AI lets you discover the real ROAS (beyond cookies) and the interplay between different channels & campaigns
Feature preview
NEUTRUM is more than the SaaS applications: Our Platform-as-a-Service mode offers you access to the individual “building bricks” (microservices) behind our solutions so you can integrate them into your own IT-environment through flexible endpoints and/or combine them to create bespoke solutions. On top, it is very easy to customize the look & feel of NEUTRUM – all the way to white-labeling.
Want to work your own NEUTRUM magic?
How does NEUTRUM work?
For Non-Geeks: NEUTRUM is a technology platform that brings together the data from all the different sources in your company and your market to reveal the big picture and give well-funded, explainable assessments, forecasts and recommendations. You do not need to be a geek to operate and understand NEUTRUM.
For Geeks: NEUTRUM is a Python-based, hyper-flexible ELT-monster with ample qualitative & quantitative modelling power, powering modular microservices for high-explainability statistic & LM analysis, forecasting, benchmarking and scenario modelling with intuitive, easily customizable frontend components.
external data-source
internal data-source
- Benchmarks
- Forecasts
- Recommendations
Benchmarks
Forecasts
Recommendations
Testimonials
Here’s what people say about us.
The go-to platform for anyone looking for true market intelligence.
Christian Wewezow, CEO, Clockwise Consulting
Taking into account all of the digital behaviour of our target audiences and our competitors gives us most more precision and certainty than classical market research. An amazing basis for laser-focused strategies.
Jan Janssen, CEO, Enormedia
NEUTRUM’s AI can automate research & data analysis delivering results faster and more efficiently than humans. This gives us a better basis for decisions and helps us focus human work on highest value creation.
Marc Boscheinen, Head of Corporate Finance, Advyce
The very best Germany has to offer when it comes to Big Data Analytics!
Prof. Dr. Stephan Buchhester, CEO, Institute for Behavioral Economics
Elevates branding to a new level by democratizing top-notch AI and Big Data capabilities.
Thomas Ötinger, Managing Director, marcapo
World class service that brought us to a new level in the area of marketing!
Raphael Opilski, Advisory Board Member, ISOTEC
Revolutionizes the market for data-driven solutions and opens up new trend research possibilities for all industries.
Jury Verdict, German Stevie Awards 2023
Helped us enormously to identify and prioritize use cases, industries and clients, advancing our business model and sales strategy.
Felix Knoll, CEO, Berky
With the NEUTRUM applications, successful market cultivation is not left to chance anymore.
Prof. Hansjörg Zimmermann, CEO, WhatzLife
Bridging our marketing and sales data across all channels with EVO was a game changer for us, creating the basis for efficient, data-driven management!
Martin Garczorz, E-Commerce Manager, Stadtsparkasse Düsseldorf
NEUTRUM sets a benchmark in AI ethics and innovation, achieving remarkable growth and industry acclaim. The commitment to transparency and accountability in AI solutions is commendable.
Jury Verdict, International Business Awards 2024
HASE & IGEL (Hare & Hedgehog, after a German fairytale about smart decision-making) is the force behind NEUTRUM. Started in 2018, the company has gained international renown with multiple awards, intensive media coverage and prestigious clients such as Sparkassen Finance Group, Schaeffler and Vodafone.
Headquartered in Oldenburg (North Germany) with satellites near Munich and Zurich, the multi-disciplinary team brings together developers, data scientists, industrial engineers and business, marketing & sales experts.
HASE & IGEL believes in accountable, explainable AI, honesty, integrity and the liberating power data-driven insights can have for democracies and free markets.
Who we are.
